Using Your Professional Brand in an AI-driven Environment

Elevating Professional Brand: Harnessing The Power of AI

Posted: April 1 2025

Although there are many early adopters of artificial intelligence (AI), a significant portion of the population still has doubts about how this technology can or will improve our lives, both at work and in our personal lives. AI technology is becoming more and more common in our society.

 

 

Photo by Tara Winstead

 

How Will AI Affect You and Your Career?

The application of artificial intelligence has numerous benefits; it stimulates creativity and improves our daily lives overall. Research indicates that using AI in the office and making it work for you can be beneficial. According to the study, 59% of workers who successfully used AI at work reported feeling more satisfied with their jobs.

There is still a widespread belief that AI will replace all of our occupations and put us all at risk of unemployment, despite the fact that AI has long been utilized to increase productivity and generate efficiencies for enterprises (think ChatGPT, an AI chatbot).

For instance, most of us have forgotten what it was like to speak with a real customer service agent because virtual customer support assistants are so commonplace these days (think online banking). It may be overlooked, though, that while these chatbots help with our standard and commonly requested queries, the customer support staff is freed up to respond to and help with the more complicated inquiries, giving the final customer greater service.

People are typically able to take on more sophisticated tasks when significant technical changes like these take place. It’s crucial to remember that there is still a long way to go before employees are entirely replaced by technology in the workplace.

 

AI Has Existed for Many Years

Contrary to popular belief, we have been employing AI for a long time. Google search, Alexi and Siri, and predictive text on your phone have all been around for a while. We have therefore been employing artificial intelligence in one form or another for a long time.

Even though artificial intelligence is still “relatively” young, this is the ideal moment to learn about the potential effects AI may have on your career and how you can begin implementing it in your daily life and at work to prepare for the future on both a personal and professional level. Find out whether your business provides any training programs that could help you advance your career. Even if the training isn’t specifically related to your position, you should think about how it might help you in other roles down the road. To free up more time at work and concentrate on other activities that could be contributing more value, look for ways to automate repetitive processes.

 

Building a Personal Brand

You may stand out from the crowd by creating and growing your personal brand in a way that sets you apart from others. If you’re searching for a new job, having a strong personal brand can increase your chances of success.

Focusing on honing your skills in areas like creativity, critical thinking, and emotional intelligence will help you build your personal brand and future-proof your career. Relationships and connectivity are still some of the most important aspects of the workplace, and they will only become more so as AI is unable to replicate these aspects of our work lives.

LinkedIn is the ideal illustration of how social media can support the professional development of your personal brand. You can connect and work together with people to learn and grow even more through this channel, which offers networking chances you wouldn’t often have at work.

Investing in classes outside of work is an additional choice. Do your research and look for opportunities to reskill or upskill in other areas if you believe that AI will someday replace some components of your career.

 

Taking Advantage of AI’s Potential

Since artificial intelligence (AI) is a potent instrument and is always evolving, more people should embrace its full potential in the workplace. Artificial intelligence can only make our lives easier, as demonstrated by the modest steps being taken to develop driverless cars.

If you need a hand with any aspect of your financial lives, please don’t hesitate to contact our Success team!

 

Lan

About Lan Nguyen

Lan is the Founder and Chief Strategist at Success Accounting Group, Melbourne based CA firm. In a matter of short 8 years she has built up a reputable Chartered accounting firm with 3 offices and a team of 6 professional accountants and support team members. Her mission is to provide Innovative and Strategic Financial advice to help her customers make smarter financial decisions today for a brighter future.

Success Accounting Group is for established business owners who would like help to grow a sustained business. As a business owner you understand what drives your business success with our accounting team taking care of the rest.

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